Become a Holiday Market Vendor
Show your work to thousands of holiday shoppers in the heart of Downtown Altoona.
Why Sell at the Market?
The Downtown Altoona Holiday Market will be held the first two Fridays and Saturdays in December — Dec. 4 & 5 and Dec. 11 & 12 — including during the Downtown Tree Lighting and the Spirit of Christmas Parade, which attract thousands of people to kick off the holiday season. This brand new event will be centered in Heritage Plaza and extend into the storefronts along 11th Ave. We have limited outdoor vendor spaces available in and around the plaza, and indoor spaces available inside of Center City Market, with room to grow into other shop spaces this year, if needed.
If you make it, grow it, bake it, or sell it, we want to put you in front of a crowd that comes downtown specifically to shop local for the holidays. Visit the application page (link at bottom of page) for full details and vendor requirement.
What to Know
Two festive weekends
The Market runs Friday–Saturday, December 4 & 5 and December 11 & 12, 2026. Both Fridays the market runs from 4 to 8 p.m. and Saturdays from 12 to 8 p.m. Commit to a single weekend (Friday/Saturday), or sign up for both weekends.
Prime downtown locations
The Market centers in Heritage Plaza — with five custom-made wooden stalls and 12 vendor spaces under the pavilion, arranged around our new 26-foot Christmas tree — plus indoor vendor locations in Downtown storefronts along 11th Ave.
All kinds of vendors
Handmade goods, artisan crafts, prepared foods, retail merchandise, and community organizations are all welcome to apply. Food & drink vendors are by invite only, for now, so as to give first opportunity to the existing Downtown Altoona businesses.
Built-in crowds
Santa visits at every market date, additional holiday events both weekends, live entertainment throughout the season... plus guaranteed local media coverage and paid social media advertising for the market — we hope all this will generate a great audience for your business.
Vendor Pricing
Vendor spaces are available, indoors and out. Choose a single weekend or commit to both.
8x8 Wooden Stall
Sold Out
Custom-made outdoor market stalls are sold out for this year, but we will be adding more each year as the market grows!
10x10 Vendor Space — Both Weekends
$100 + $50 deposit
Dec. 4 & 5 and Dec. 11 & 12
10x10 Vendor Space — One Weekend
$70 + $50 deposit
Weekend 1 (Dec. 4 & 5) or Weekend 2 (Dec. 11 & 12)
- Payment is due upon acceptance; there's no fee now for applying.
- The $50 deposit is returned after the event — it's only held if you don't show up for your scheduled date.
- Applications are considered on a rolling basis as capacity permits.
Vendor Qualifications
- Vendor selection is based on quality, uniqueness, pricing, and consistency with the holiday season.
- All vendors — indoor and outdoor — bring a 10x10 pop-up tent and festively decorate their space for a cohesive market-stall look.
- Propane heaters only this year — electric heaters are not permitted. Outdoor vendors will need to bring their own heaters sized for their 10x10 space.
- Limited electricity is available (for items other than heaters) and must be arranged in advance.
- A complete list of the products you intend to sell must be submitted with your application.
- All vendors must comply with the regulations in the 2026 Vendor Participation Agreement, signed as part of the application. See the full agreement on the application page for additional details!
How It Works
1. Submit your application
Fill out the short online application — it takes just a few minutes. Tell us about your business, what you sell, and which weekend works for you. Review our vendor agreement/requirement.
2. We'll be in touch
We will review every application on a rolling basis and follow up with a call to discuss logistics for your preferred location (indoor vs. outdoor) and dates, if we think you're a good fit.
3. Pay your vendor fee
Once confirmed, we'll invoice you for payment. No fees are due with the initial application. You'll be part of Downtown Altoona's newest holiday tradition!
Ready to join us?
Applications are open now — space is limited and applications are reviewed on a rolling basis, so apply now to reserve your weekend(s).
Apply Now